We’ve seen many companies look at their roadmap process as a once a year prioritization of product solutions. At Immersed, we believe that a roadmap should be a dynamic tool that allows a company to constantly evolve and prioritize the desired customer outcomes that will be incorporated into their product and service solutions. Our Roadmap Construction workshop will help you build a tool for sorting, evolving and prioritizing the many opportunities you’ve defined. Following the workshop, you will have:
- Built an initial roadmap that prioritizes your desired outcomes into Now, Next, Future and Identified buckets.
- Defined the items on the roadmap based on desired outcomes with a customer focus.
- Established parameters for use in evaluating roadmap.
- Created a plan for solidifying roadmap assumptions based on user focused research.
- Established a process to ensure your roadmap remains a living tool to drive your innovations.
